For years, the German-Philippine Chamber of Commerce and Industry, Inc. (GPCCI) has been celebrating the affiliation between Germany and the Philippines through the annual “Mabuhay Germany” event. This year marks the fourth year that GPCCI and its member organizations will be celebrating this significant occasion. The event is set to take place at the Bonifacio High Street in Bonifacio Global City, Taguig City on October 7 – 9, 2011.
This GPCCI’s flagship event will carry the “Winning Moments” theme for its 2011 edition. According to Reiner Allgeier, GPCCI president, “Mabuhay Germany 2011 is focusing on remarkable victories that have established the Philippines and Germany relationship. These winning moments clearly define and build up the dynamic and mutual relationship between two great nations.”
Mabuhay Germany was set up to commemorate the more than 140 years of trade partnership between the two countries. Through the event, GPCCI and the exhibitors are able to showcase the most comprehensive collection of German products, services, culture, and lifestyle. Last year, a total of 35 companies have joined the exhibition whose commercial value is rated high by former exhibitors due to the scale and quality of the international visitors at the venue. Following this year’s theme, exhibitors are invited to highlight their winning moment from sports to business and from politics to technology.
“Mabuhay Germany has always been an excellent platform to promote German-Philippine businesses. Through the solid dedication of our partners together with that of our hardworking Event Committee, we are able to highlight the best of what our two countries have to offer year on year,” Allgeier added.
This year’s activity has something in store for all types of visitors. The program includes: a bazaar for shoppers and trendsetters on the lookout for quality products “Made in Germany”; food stalls offering authentic German treats and beverages for certified foodies by Dusit Thani Hotel Manila, German Club, Sofitel Philippine Plaza Manila; Hänsel und Gretel Haus conducting fun games and learning modules for the entire family; and a Car Expo showcasing the latest in German automobile technology. Other adjacent activities include sports competitions for the athletic types, a Job Fair for job seekers to get in touch with German employers and entertaining performances featuring talented musical artists every night.
Exhibitors involved in the 2011 Mabuhay Germany are Ayala Land Sales Inc., BAG Electronics Inc., Bayer Philippines Inc., Banc
o de Oro Unibank, Inc., Robert Bosch Inc., Continental Temic Electronics Phil. Inc., Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (German Development Corporation), Doehle Shipmanagement Phils. Corp., Euro Pacific Resorts Inc. (Club Paradise / El Rio y Mar), German Embassy Manila, German European School Manila, Goethe Institut/DAAD (German Academic Exchange Service), Lufthansa German Airlines, Lufthansa Technik Philippines, MAN Automotive Concessionaires Corporation, Santa Fe Re
location Services, Schenker Philippines Inc. and SSI Schaefer Systems Phils. Inc.
The event was also made possible by Aboitiz Project TS Corp., Banco de Oro Unibank, Inc., Deutsche Gesellschaft für Internationale, Zusammenarbeit (GIZ) GmbH (German Development Corporation), and Hapag-Lloyd Phils Inc.