Sensing the youth through shirts

‘Yo!’ by definition is a slang word used as a greeting or to call somebody’s attention.  Yo!Noy! is doing just that: calling out to people.  What a way to make themselves more heard than with wearing their expressions!  The group partnered with retail clothing brand Analog Soul to do just that.

Analog Soul is a Filipino retail clothing and accessories company that embraces the creativity and eclectic side of the generation today.  It prides itself in having a brand that provides customers as well as the artists an avenue to express themselves. This time, through their partnership with Yo!Noy, it has allowed its brand to be a vehicle of expression of the group.

Yo!Noy or Youth for Noy is a group set up by the younger generation of the Aquino family, headed by Bam Aquino, Jonty Cruz, and other youth leaders.  It is an umbrella organization for youth groups across the nation to support and campaign for Senator NoyNoy Aquino.  The founders consider the name as the best way to not only distinctly associate themselves with the youth, but to show that they are standing up, speaking up, and showing their support.

How does Analog Soul fit in all this?

“Analog Soul is one of the finest youth brands out today.  We tapped their help as part of our goal to spread awareness.  We asked the retail clothing brand to design and sell shirts centering on Yo!Noy and Senator Aquino,” starts Jonty Cruz, one of the Yo!Noy’s founders.

Migs Naguiat, Analog Soul owner, narrates, “Our partnership came about when we did a collaboration between the Benigno Aquino Foundation with IAmNinoy and IAmCory movement.  Yo!Noy asked us to create a design for the youth campaign for their ‘Tito Noy’ that is in Analog Soul style.”

“Analog Soul prides itself in being an advocate of expression especially for the youth.  We support the young generation to be vocal and exercise their voices, making them heard.  With the election coming up, and with the initiatives of Yo!Noy, it is only evident that youth now have their “say” in what’s happening.  Whether we go for a certain candidate or the other, as long as we have an opinion and we will exercise our right as members of society – that is what we hope to achieve,” Naguiat emphasized.

When you hit the stores, you will see that there are two designs that resulted from this partnership.  Both were developed by Naguiat’s colleague and co-owner Paolo Lim.  Who would not recognize the laban sign and the yellow ribbon? Both have become to be symbols of passion and action that are now etched into the psyche of the Filipinos.   Analog Soul only gave it a youthful twist to fit Yo!Noy’s personality and the campaign.  From the modern laban sign which clearly evokes the spirit of EDSA and the passion we, Filipinos, all have, and the excellent typography design of Senator Aquino’s image that just inspires action, the designs of Analog Soul really hit the mark.

Collaboration – this is how Cruz sees it.  “Everyone at Analog Soul gave it their all.  They listened and took in our inputs and comments, but the final output was more than we could have expected!  They were nothing short of amazing,” he shared.

All Yo!Noy Analog Soul shirts are available in Analog Stores at Archeology, Rockwell Center, at the Ramp (Glorietta 4), and Trinoma.  For more information on Analog Soul and visit Analog Soul at www.analog-soul.com.

Philippines in State of Unity

The spirit of Oneness moves the Filipino nation in this time of need.  With the aftermath of the recent calamity, the whole country is moved by how Filipinos have been working together towards one goal.

Analog Soul, a Filipino retail clothing line that believes in Filipinos, celebrates the nation’s oneness through the introduction of their new shirt designs called State of Unity.  A true believer of this nation’s talents, the brand tapped young Filipino artists to share their interpretation of what is happening in the country after the recent typhoon.

“It’s inspiring how everyone, not only Filipinos, is unified in aiming for one goal, which is to help the calamity victims.  We continue to overcome hardships because we are a united people whose hopes and aspirations are one.  You will see both young and old, doing their own share to help.  Every initiative, every effort counts,” Migs Naguiat, Analog Soul owner, said.

On its part, Analog Soul is using these new shirt designs to continue to inspire and see the positive effects of the calamity, as well as help the victims.  Naguiat explained that for every shirt sold, a portion of the proceeds would go to the Citizen Disaster Response Center to help with the relief operations.

The new State of the Unity designs are available in Analog Soul outlets in Trinoma, Megamall, Rockwell, and Glorietta.

 

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Analog Soul Releases New Rock and Roll Designs

Analog Soul comes out with new designs that envelope Filipinos’ most common form of expression – music.  This September, the Filipino retail company releases its three new designs for its Rock and Roll Series.

Once again, it collaborated with young artists who shared their talent and expressed their insight on Rock and Roll through Analog Soul’s shirts.  Designers Paolo Lim and Ronnie Amador return with their Another Dimension and Rockstar designs, respectively, while Vincent Pimentel comes out with his Past, Present, and Future design.

“We’ve witnessed how Filipinos have used music to express their views, and among its many forms, Rock and Roll is what we can say one of the most expressive forms of music,” Migs Naguiat, Analog Soul owner, expressed.

“As what we always say, Analog Soul allows its brand to be venue of artists to share their insights and ideas.  And, with these new designs, we’re proud to be, once again, the venue that allowed these young artists to share their thoughts and insights on Rock and Roll,” Naguiat said.

Analog Soul is an apparel company that believes in Filipino artists and it believes that sensing one’s reality through the five senses is truly the way to live.  Their shirts capture one’s expressions and emotions, which becomes the brand’s motivation to come up with creative, evocative, and eclectic designs.

Hurry over to SM Megamall to get these new Rock and Roll designs.  Available exclusively at the Boy’s Teen Section at the 3rd level of SM Megamall from September 17 to 30, 2009.  The new designs will be available in other stores starting October 1, 2009.

They Got Soul

The call out of Analog Soul’s “Do you have an Analog Soul?” t-shirt design contest received numerous response from the creative young generation.  Among the sea of entries received, two young individuals’ designs stood out and bagged the Soul on Demand Voters’ Choice and the True Analog Soul awards.

Jeffrey Dela Cruz brought home the Soul on Demand Voters’ Choice award for his “Through the Years” design.

“Story is about the icons of how I came to know music.  Every generation, there were significant representations that pop to mind to characterize music.  There was the turntable during my dad’s time then came the cassette for my brother’s generation.  My idea of music for my generation is already the compact discs,” he explained.

The young artist learned about the Analog Soul t-shirt design contest through blogs that he follows.  For the “Do you have an Analog Soul?” contest, Dela Cruz submitted 9 entries.  He shared that he was really betting on his “Through the Years” entry to win.

A passionate artist, Dela Cruz showcases his talents though art design contests he follows.  He also designed the winning entry for Incubus t-shirt design competition when the popular band visited the Manila years back.

He is an advertising graduate from the University of the East.  Dela Cruz now works as a graphic artist at Tom’s World.

For Ronnie Amador, winner of the True Analog Soul category, he used the design contest to make one of his aspirations come to life.  His “Rock Star Kit” design was born out of his frustration on someday being able to play a musical instrument.

“I love music and would love to be able to play a musical instrument so I can make music.  I hope that there’s a tool kit that can make me a rock star someday,” Amador enthused.

When he learned about the contest through a newspaper article, he made sure that his designs would be included in the contest.  He was so determined that he sent in 36 entries and was pinning his hopes on his Rock Star Kit design.

Like Dela Cruz, this young talent also uses art design contests as his way of releasing his creative ideas.  Amador is a Fine Arts graduate from the University of the East and is now one of the artists of DM9 advertising.

Analog Soul owners pose with winners of “Do you have an Analog Soul?” t-shirt design contest. (L-R) Mika Bautista of Analog Soul, Jeffrey dela Cruz with his “Through the Years” entry, Ronnie Amador with his “Rock Star Kit” entry, and Migs Naguiat of Analog Soul

Analog Soul is a Filipino retail clothing and accessories company that embraces the creative and eclectic side of the market.  They pride themselves in having a brand that provides customers and the artists with an avenue to express themselves.

“This t-shirt design contest is a testament of that,” Analog Soul owner Migs Naguiat said.  “We know how creative Filipinos are and we will continue to encourage and engage them to put these creative juices into use.  Let Analog Soul be their canvass.”

Watch out for the shirt designs of Jeffrey and  Ronnie at their stores in Archeology Rockwell Center, The Ramp Glorietta 4, and Trinoma Mall. For more information on Analog Soul and visit Analog Soul at www.analog-soul.com.

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